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Daily Juice
Specifications OWNER: Sam Xuereb VEHICLE: 1997 Chevrolet Silverado modified delivery van. ENGINE: 454 cu.in. Chevrolet. HORSEPOWER: 1000-1500 CARBURETION: Supercharged TRANSMISSION: Turbo 400 AXLES: 106 Rockwell axles RUNNING GEAR: ProFab transfer case SUSPENSION: Coilover gas WEIGHT: 5.1tonnes (10,248lbs) All about Daily Juice In 2005, a company, National Foods Pty Ltd, commissioned the production of a new advertisement campaign for their fruit juice product called Daily Juice. National Foods creative vision was that of a product so good, the bosses had to come up with a new system of delivery to meet the demand. The advertising agency chosen to bring National Foods vision to life was The Campaign Palace, based in Melbourne, Victoria. Their idea was to make a presentation of Daily Juice’s new fleet of delivery trucks. As explained by the lead character in the final advert, the delivery trucks were to be “bigger, faster and more reliable”. With that would come a monster truck - 4 metres tall and wide, mounted on 1.7 metre tires and weighing 5 tonnes - making its Daily Juice deliveries. To fulfill this monster idea, the advert producers had commissioned a local monster truck called Tropical Thunder. Filming of the monster truck delivery segment for the commercial commenced on 22nd September 2005, along a suburban street. In preparation, Tropical Thunder was cosmetically converted in to the Daily Juice delivery van, including the addition of a covered bed and a white paint scheme. The street was obviously sealed off to regular traffic, while a series of three cars were parked, along the street which made its way past a local corner store. The idea and execution was quite simple. The Daily Juice monster truck would turn on to the street, make its way over the parked cars, to its appointed delivery stop at the corner store. The first television airings occurred before the end of the September 2005 and was immediately branded a huge success in adding personality to the brand. Suggestions were made by National Foods officials that their agency was to film a follow up advert, but this did not come to pass. Rather, National Foods opted to bring the Daily Juice monster delivery van to life on a full time basis. In late 2005, a final deal was struck to commence the construction of another permanent Daily Juice monster truck, at first called Monster Thirst, then soon renamed Captain Crusher. This Daily Juice truck would revert back to its former identity Tropical Thunder. Image Gallery 
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